We totally understand. It’s extremely tough to stand out in today’s highly competitive markets. The more generic your brand voice, the tougher it will be to break through the noise. That’s why we’ve designed the Brand Breakthrough Method. This method is crafted to help businesses like yours cut through the noise and discover new ways to present your business, enabling you to stand out in a crowded industry.

You’ve achieved a certain level of success, but you know your brand has the potential for so much more. Finding new markets, keeping your brand relevant, and outshining competitors can feel like scaling a mountain. One way to overcome these brand plateaus is to discover fresh ways to position your brand or present your offer. With our framework, we help you uncover insights that may have previously been hidden, unlocking the potential for major breakthroughs.

We understand the challenges of the current branding and marketing landscape. There’s a wealth of generic advice and trend-based concepts that no longer apply in today’s rapidly evolving digital world. At Oblique, our approach isn’t about quick-fix hacks or tactics that aren’t sustainable or effective for long-term brand success. Instead, our framework focuses on uncovering the core truths behind your business and formulating a strategy that delivers lasting results so your brand can stand out in the marketplace, remain relevant amidst change, and consistently engage your target audience for enduring success.

It’s common to mistakenly equate branding with merely refreshing a company’s identity or taking a design-based approach. However, branding delves much deeper than what is commonly understood. At Oblique, we never approach branding as merely a visual-based, shallow exercise, nor do we expect it to single-handedly perform miracles for a business. Branding is about delivering the right message to the right audience at the right time — a process that involves much more than what design alone can accomplish.

The most if not one of the most important reasons that we do branding is so that we can differentiate ourselves from the commoditised version of our products and charge a much higher premium for our products or services. Warren Buffet invests in brands because he believes that it is one of the strongest ways to retain pricing power. As our brand and the audience around it scales, our brand becomes a huge compounding vehicle that will stand the test of time.

A growing business, a shift in overall business direction, or the introduction of new products often necessitates a reassessment of overall brand positioning and strategy. Brands that started off small and experienced significant growth need to redefine their approach to tackle new business challenges and establish a stronger market position. We assist businesses in strategically navigating these shifts and crafting communication strategies to successfully introduce their evolved brand to the public.