Angie Jewels & Co is a jewellery holding company that synergises the efforts of three major brands namely Kelvin Gems (an online jewellery selling portal), Elegant Jewellery Studio (a jewellery craftsmanship school) and Crafted by Angie (a high-end jewellery retailer) to create an optimized jewellery end-to-end ecosystem.
Before the existence of Angie Jewels & Co., the 3 brands stood independent and we had to find a way to weave them altogether in a seamless manner. The result was a more luxurious and fashion forward brand with stronger presence and clarity.