One team accountable for every growth number in your business.
Oblique is an integrated digital marketing agency in Kuala Lumpur, built on one belief: marketing only works as a connected system. The team reflects that. Every person here is a specialist. Every specialist knows what the person next to them is building. One integrated team, five disciplines, one brief.
Agencies don't do bad work. They just don't do it together.
Sean spent years inside the big agencies, on brands like Nestlé, Fox Sports, AirAsia and Uniqlo. The work was built to win awards, and success was measured in impressions and media value, not revenue.
Then he left to co-found Oblique with Jun, first as a branding agency. We set out to help passionate brands grow into the best version of themselves. But design and branding alone weren't enough to get them there. Beautiful decks sat unused, because nothing connected them to the work that brings a brand to life: the ads, the content and the site. The brand was never what was broken. It was the system around it.
Marketing is a system. Brand feeds social, social feeds performance and performance converts. When those pieces aren't run by one team from one brief, every channel competes instead of compounds. You pay for all of them and get the benefit of none.
Almost no agency is built to run it that way. Most invoice for one piece and leave you holding the coordination problem.
So we stopped being a branding agency. We rebuilt Oblique as the whole system: brand, social, performance, SEO and web, one team from one brief.
Three things that are non-negotiable at Oblique.
One team. One brief. Every channel feeds the next.
Brand informs social. Social informs ads. Ads inform what the site has to convert. We call it skill stacking: operators who hold multiple disciplines, so strategy and execution happen in the same room. Nothing works in isolation. The whole model was rebuilt around that.
We show up every week until the revenue moves.
Most agencies peak at the proposal. The deck is polished, the onboarding is smooth, and then three months in you're chasing someone for a report. Oblique optimises weekly. Every Monday, every account gets reviewed. Budget moves toward what's working. Problems get surfaced before clients ask about them.
We measure revenue. Not awards, not impressions.
If it doesn't move the business, it doesn't count. We've never submitted for industry awards because we don't think that's the right measure of what we do. Our clients don't pay us to win agency trophies. They pay us to grow their revenue. Every reporting framework, every meeting, every recommendation is tied to that.
// Oblique by the Numbers
Years in branding & marketing
Client retention rate, year over year
Revenue generated for clients
Brands grown across the region
The people who'll own your brief.
Built Oblique after years inside large agencies: Nestlé, AirAsia, Uniqlo and Fox Sports. The work won awards but rarely moved revenue. Oblique is the counter-model.
Runs the operational engine: delivery, systems and the processes that keep every account moving in one direction. Co-founded Oblique to make the integrated model actually deliver.
Owns the commercial side of every account. Scope, growth and the relationship that keeps clients with us for years. Makes sure the work always ties back to the business.
Translates brand positioning into creative direction. The person who makes sure the idea that comes out of strategy is the same idea that ends up on screen.
Leads the production team that turns briefs into content. Video, photography, editing. Keeps the pipeline moving without sacrificing the standard.
The client's person inside Oblique. Keeps every account on brief, on time and moving in one direction, so nothing falls between the disciplines.
Leads the SEO and GEO programme. Has been ranking Malaysian businesses on Google since before most agencies started taking SEO seriously.
Leads visual identity and web design. Every brand system, every website layout, every ad creative that goes out of Oblique passes through her eye.
The rest of the team.
What people want to know before they call.
Oblique was founded by Sean Ng and Jun Kong in Kuala Lumpur, Malaysia. Sean spent years inside large agencies working on brands including Nestlé, AirAsia, Fox Sports and Uniqlo before building Oblique. Jun joined as co-founder to run operations and delivery. The agency started as a branding-focused shop and has since been rebuilt as Malaysia's integrated marketing agency, running brand strategy, social and content, performance marketing, SEO, GEO and website design under a single brief.
Ready to replace four agencies with one?
Book a strategy call. We'll tell you exactly where your current setup is bleeding money and what it would take to fix it. No pitch deck. No slides. Just a direct conversation about your business.