Oblique
// 04 · Search Engine Optimisation

Show up on Google when customers are searching .

We get your website to the top of Google for what your customers actually search, and keep it there, so you bring in customers without paying for every click.

As an SEO agency in Kuala Lumpur, we grow organic search for Malaysian businesses, building rankings that compound for years instead of spiking and fading.

53% of all web traffic still starts with organic search~40% of clicks go to the #1 result68% of searches now end without a click

Technical SEOContentAuthorityLocal SEOReportingTechnical SEOContentAuthorityLocal SEOReportingTechnical SEOContentAuthorityLocal SEOReportingTechnical SEOContentAuthorityLocal SEOReportingTechnical SEOContentAuthorityLocal SEOReportingTechnical SEOContentAuthorityLocal SEOReporting
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// What We Do

SEO that builds equity, not traffic spikes.

The SEO industry is full of tactics. We're not interested. We do the four things that actually move rankings in 2026: clean technical foundations, content built around real intent, links earned through credibility, and patience. Organic search still drives about 53% of all trackable web traffic, the single largest channel, so the fundamentals are where the return is.

Technical SEO foundations: site speed, crawlability and Core Web Vitals
/ 01 · Foundation

Technical SEO

Site speed, crawlability, indexation, schema, and Core Web Vitals. The plumbing has to work before anything else matters. We fix it once, properly.

Keyword research mapped to buying intent for pillar and cluster content
/ 02 · Content

Content & On-Page

Keyword research mapped to buying intent. Pillar pages, cluster content, and on-page optimisation. Built to rank, written to be useful.

Authority building: earned coverage and backlinks from credible publications
/ 03 · Authority

Authority & Links

We build the on-site authority that makes your site worth citing: real expertise, clear structure and strong E-E-A-T signals. We map the coverage and links worth earning and show you how to go get them. We never buy links.

Local SEO: Google Business Profile and monthly ranking-to-revenue reporting
/ 04 · Local

Local & Reporting

Google Business Profile, local citations, and review strategy for multi-location brands. Reporting that ties rankings to revenue, not impressions.

01 / 04
↔ Drag to explore
// How It Connects

SEO works hardest when the rest of the brand backs it up.

Search rewards consistency. The signals that drive rankings, like brand mentions, citations and repeat traffic, are made by everything else you do.

Brand → SEO

Branded search lifts everything.

Strong brand drives searches for your name. Branded search is the highest-converting traffic on the web. It also signals authority to Google.

Content → SEO

Social content earns you backlinks.

Content that performs on social earns mentions and backlinks naturally. The same publication that quotes your founder cites your data.

Web → SEO

Site speed is a ranking factor.

Fast, well-architected sites rank better. We build Core Web Vitals into the development brief, not patched on after launch.

SEO → GEO

Search and AI overlap.

The structured content that ranks in Google increasingly powers what AI engines cite. Modern SEO is also the foundation of GEO.

// Rankings, Live

What the top of the page looks like for our clients.

Mulford Malaysia · B2B industrial
Google.com.my · desktop
Category keywords, before → after SEO

google.com.my/search?q=plastic roofing malaysia
plastic roofing malaysia
AllImagesShoppingNewsMapsMore
RANK · 01#1
Mulford · mulford-malaysia.com › plastic-roofing

Plastic Roofing Sheets Malaysia | Polycarbonate & Acrylic

Industrial-grade polycarbonate and acrylic roofing sheets, cut to size and delivered nationwide. Technical guidance from Malaysia's engineering plastics specialists.

RANK · 02
competitor-a.com.my › roofing

Roofing Sheets Malaysia — Full Catalogue 2026

Browse metal deck, polycarbonate and UPVC roofing sheets. Free quotation for projects in KL, Selangor, and Johor.

RANK · 03
competitor-b.com › my › polycarbonate

Polycarbonate Roofing — Wholesale Prices Malaysia

Imported polycarbonate sheets in solid and hollow profiles. 10-year warranty. Warehouses in Klang and Penang.

RANK · 04
marketplace.my › category › roofing

Roofing Materials — Compare Suppliers Malaysia

Compare 150+ roofing sheet products from leading suppliers. Filter by material, thickness, and price.

/ Keywords moved into top 3

The 12-month trajectory.

plastic roofing malaysia
commercial · category head term
#38#1
37
plastic sheets malaysia
commercial · category head term
#24#1
23
polycarbonate sheet malaysia
commercial
#19#2
17
acrylic sheet supplier malaysia
commercial
#31#3
28
engineering plastics malaysia
informational
#27#4
23
+1340%
Organic traffic growth
96%
Keywords on page one
5,000+
Monthly organic visitors, up from 500
RM 0
Cost per click on this traffic
// Work

Rankings that built the business.

villagegrocer.com.my
Village Grocer website
01 · Village Grocer
Village Grocer

Malaysia's premium grocer wanted to own the category online as Jaya Grocer and BIG emerged. We revamped the website experience and took the high-competition short-tail terms like 'supermarket' and 'grocery store'.

+1500%
Website traffic
120k
Monthly visitors, up from 2,000
View the brand ↗
sunwayhouse.com.my
Sunway House website
02 · Sunway House
Sunway House

Sunway's student accommodation came to us with occupancy at its lowest and competitors pulling ahead. We rebuilt the website experience and its searchability, and the building filled back up.

+350%
Website traffic, 1,500 to 10,000+ monthly visitors
100%
Keywords on page one in 3 months
85%
Occupancy after the rebuild
View the brand ↗
petico.my
Petico website
03 · Petico
Petico

An online pet store fighting retail giants for category terms. Twelve months of technical, content and authority work put its 35 money keywords mostly in the top 3, and the brand is now cited by name in Google's AI Overviews.

Top 3
For most of 35 tracked category keywords
30 → 9
Average tracked keyword position
View the brand ↗
mulford-malaysia.com
Mulford Plastics website
04 · Mulford Plastics
Mulford Plastics

A B2B industrial supplier that recognised search before its competitors did. We turned the website into a comprehensive digital catalogue and took the high-value industrial terms like 'plastic sheets Malaysia'.

+1340%
Website traffic, 500 to 5,000+ monthly visitors
96%
Keywords on page one
83%
Keywords in the top 5
View the brand ↗
aspidafootwear.com
Aspida Footwear website
05 · Aspida Footwear
Aspida Footwear

A leading industrial safety footwear supplier whose website wasn't capturing the B2B buyers already searching. We rebuilt the site around user experience and strategic SEO for key industry terms.

+500%
Website traffic, 2,000 to 15,000+ monthly visitors in 6 months
88%
Keywords on page one in 3 months
View the brand ↗
// How It Works

We build the foundation first, then let it compound.

Search rewards the brands that fix the basics first and then keep publishing. We sequence the work so the foundation is solid before the content and authority compound on top of it.

01
/ Phase 01 · Audit

We fix what's broken before spending more.

Technical audit, content audit, backlink profile, and competitor SERP analysis. We identify the lowest-effort, highest-impact wins first. Quick fixes within month one. Strategic work begins month two.

02
/ Phase 02 · Build

We publish content that earns the ranking.

Pillar pages, cluster content, on-page optimisation, and ongoing technical hygiene. Monthly publishing cadence aligned to keyword priorities and search seasonality.

03
/ Phase 03 · Compound

We build authority that lasts.

We build the on-site authority that compounds: topical depth, internal linking and content that earns its ranking. For off-site links and mentions, we hand you the plan and guide the way. Monthly reviews track movements in rankings, traffic, and the metrics that tie organic visibility to revenue.

// FAQ

Common questions.

What most people want to know before they start.

An SEO agency improves where your website ranks in Google for the searches your customers actually make. Oblique handles technical foundations, content strategy and production, and authority-building. Every engagement starts with an audit, because most sites have basic technical issues that limit anything else from working.

Quick technical wins can show in 30 to 60 days. Content-driven ranking improvements typically take three to six months. Compounding traffic growth, the kind that materially changes the business, usually shows from month six onward and continues for years if the foundation is right.

Retainers typically range from RM 8,000 to RM 30,000 per month depending on scope, content volume, and competitiveness of the keyword set. Oblique works with brands that treat SEO as a long-term asset, not a six-month experiment.

Yes. Organic search still drives roughly 53% of all trackable web traffic, and AI engines pull from the same web. Modern SEO largely overlaps with what makes content citable in AI answers: clear structure, real expertise and strong authority signals. We run SEO and GEO under the same team for exactly this reason.

No. Anyone who guarantees rankings is either lying or chasing low-value keywords. We commit to the work that drives rankings and report honestly on the trajectory. Most engagements significantly outperform the forecast we present in onboarding.

Yes. The first thing we do is audit what's been done. Sometimes there's good work to build on, sometimes there's damage to undo. Either way you get a clear picture of where you stand within the first 30 days.

Website SEO services cover the work that gets your site ranking in Google: technical SEO (site speed, crawlability, schema and Core Web Vitals), content and on-page (keyword research mapped to buying intent, pillar and cluster pages), authority building (digital PR and earned links), and local SEO with reporting. At Oblique these run as one programme, not separate add-ons. Rankings need all four working together, not in isolation.

Look for three things: transparency, evidence and no false promises. A trustworthy agency audits your site before pitching work, reports on rankings, traffic and revenue rather than vanity metrics, and never guarantees a #1 ranking. Anyone who does is either chasing low-value keywords or misleading you. Ask to see how they earned results for a comparable brand, and check they own both the technical and the content side rather than outsourcing it blind.

The ones that tie SEO to revenue rather than rankings for their own sake. Oblique maps keywords to buying intent, the searches that signal someone is ready to act, then optimises the pages those searches land on so qualified visitors convert, not just arrive. Traffic that never turns into enquiries is a vanity metric. For service businesses and e-commerce alike, we report on the keywords and pages that actually drive leads, not sessions.

Yes. SEO is an ongoing programme, not a one-off project. Every engagement includes monthly management of technical hygiene, content production and authority building, plus a clear monthly report covering ranking movements, organic traffic and the metrics that tie back to revenue. You see exactly what changed, what we did, and what's next.

// In their words
The Oblique team

The Oblique team

Kuala Lumpur

Your team's commitment to excellence, attention to detail, and passion for your craft are truly remarkable. The response from our audience has been overwhelmingly positive, and we are already seeing the fantastic impact it is making in our market.

Alvin Yip

01 / 04
// Trusted by the teams behind
Sunway
Pavilion
VG
Getha
Yamaha
Moët & Chandon
Flower Chimp
Alba
Dressing Paula
Petico
BIG
Grand Rally
Sunway
Pavilion
VG
Getha
Yamaha
Moët & Chandon
Flower Chimp
Alba
Dressing Paula
Petico
BIG
Grand Rally
// Start Here

Page two is invisible. Let's get you to the top.

Book a strategy call and we'll send a free technical audit before the meeting.