A website that turns visitors into customers .
Most agency websites look good for a year, then quietly fall apart. We design and build sites that stay fast, stay easy to update, and turn visitors into enquiries and sales.
As a web design agency in Kuala Lumpur, we build conversion-focused websites for Malaysian businesses that stay fast and keep converting long after launch.
We do strategy, design and build with one team, end to end.
Most websites fail in the gap between teams. Strategy hands to design, design hands to dev, dev hands to whoever maintains it. Every handover loses something. We do all four in one room: the same people from first brief to launch to the year-two refresh.
UX & Information Architecture
Sitemap, user flows, and conversion mapping. We plan the structure before we design a single page. Decisions are based on traffic data, not opinions.
Visual Design
Editorial-grade design that carries the brand identity into the digital channel. Layouts respect the content, motion earns its place, and everything is mobile-first.
Development
Production-grade builds in Webflow, Next.js, Shopify or WordPress depending on the brief. Performance budgets are enforced, with schema and accessibility built in from day one.
CMS, Hosting & Care
An authoring experience your team can actually use, plus hosting, performance monitoring and quarterly improvement cycles. The site gets better instead of going stale.
The website is where every other channel finally converts.
If the site doesn't carry the message, every dollar spent driving people to it gets discounted at the door. We build it to keep the conversation going.
Your brand, brought to life on screen.
The site is the most live version of your brand. We translate the identity system into a working interface, from typography to motion to voice, so visitors feel the brand the moment the page loads.
We build landing pages made for your ads.
Performance teams get dedicated landing pages designed for the campaign, not retrofitted from the homepage, so conversion rate compounds across every cohort.
Every site is built to rank from day one.
Core Web Vitals, schema, semantic HTML and crawlable architecture are built into the spec, not patched after launch, so SEO doesn't have to fix what we deliver.
Analytics built to drive decisions.
Tracking is part of the build, not a separate request later, and dashboards are designed around the decisions you'll actually make from the data.
We engineer sites to perform, not only to look the part.
Sunway House came to us with student occupancy at its lowest. We rebuilt the website experience and its searchability end to end, and the building filled back up.
- 01UX & information architecture
- 02Design & brand-led visual system
- 03Build & CMS
- 04Technical SEO & content
- 05Conversion rate optimisation
Every one of these is live.
We run strategy, design, then launch.
Strategy, design and build run as one continuous engagement, not three separate handovers. Each phase traces back to a measurable business outcome.
We define the site before designing it.
Audience research, conversion mapping, and information architecture. Sitemap, user flows, and content brief locked before any visual design starts. Everything traces back to a measurable business outcome.
We design and build in parallel.
Visual design and technical build run alongside each other after week two. Components go to staging as they're approved, so there's no big-bang reveal and no last-minute scrambles. Performance budgets are enforced from day one.
We launch early, not at the very end.
Soft launch, full QA, then go-live. Quarterly improvement cycles built into the engagement: data review, A/B tests, content updates. The site gets better every quarter instead of decaying.
Common questions.
What most people want to know before they start.
A website design agency handles strategy, UX, visual design, development and ongoing care. Oblique covers all five under one team: the same people who plan the IA also write the build spec, design the pages and write the code. Most agencies hand off between teams. We don't.
A typical engagement runs eight to fourteen weeks. Marketing sites with up to thirty pages are usually eight to ten weeks. Larger e-commerce or content-heavy sites run twelve to sixteen weeks. We commit to fixed timelines once the project starts, with weekly check-ins.
Marketing sites at Oblique typically range from RM 60,000 to RM 200,000 depending on complexity. E-commerce builds and custom platforms run higher. Every project is scoped individually after a strategy call. We'd rather give you an honest range than a quote that has to be revised later.
It depends on the brief. Webflow is fastest to launch and easy to maintain, which suits marketing sites. Next.js is right when you need custom logic, complex integrations or platform performance. Shopify for product-led commerce. WordPress for editorial volume. We're stack-agnostic and pick what serves your team after launch.
Every site we launch comes with technical SEO baked in: schema, semantic HTML, Core Web Vitals enforced, crawlable architecture. Ranking still depends on content and authority, but we make sure the foundation isn't the limiting factor. Most clients pair the build with our SEO retainer for compounding results.
Most clients move into a Care retainer: hosting, performance monitoring, monthly content updates, and quarterly improvement cycles using analytics data. Sites managed under Care typically gain conversion rate every quarter rather than slowly decaying.
The Oblique team
Kuala Lumpur
Your team's commitment to excellence, attention to detail, and passion for your craft are truly remarkable. The response from our audience has been overwhelmingly positive, and we are already seeing the fantastic impact it is making in our market.
Alvin Yip
The site is one node in a system. These are the rest.
Most clients launch the new site alongside Brand and Performance. The site doesn't drive itself.
Your current site is doing its job, or it isn't.
Book a strategy call and we'll review your current site live with you. You get an honest take, not a pitch deck.