Oblique
// 05 · Generative Engine Optimisation

Be the brand AI recommends .

More and more customers now ask ChatGPT, Perplexity and Google's AI for recommendations instead of scrolling search results. We make sure your brand is the one they name, not your competitor.

As a generative engine optimisation (GEO) agency, we get Malaysian brands recommended by AI tools like ChatGPT, Gemini and Perplexity.

900M weekly ChatGPT users~700% AI referral-traffic growth in 20257.1% conversion from ChatGPT traffic

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// What We Do

We optimise for the engines that answer the question, not only the ones that rank it.

Search engines used to send users to your site. AI engines now answer the question on the spot. The brands recommended inside those answers win invisibly, with no click-through cost. We build the content, structure and authority signals that make you the one being recommended. With 900 million people now using ChatGPT every week and AI referral traffic up roughly 700% in 2025, the answer box is where the next decade of demand gets shaped.

AI visibility audit mapping where a brand appears across ChatGPT, Perplexity and Google AI Overviews
/ 01

AI Visibility Audit

How often your brand appears in answers from ChatGPT, Perplexity, Claude, and Google AI Overviews. Where it shows up. Where competitors do instead.

Citation-ready content structured for AI engines to quote in their answers
/ 02

Citation-Ready Content

Pages written the way AI tools read and quote, so yours is the answer they pull. Direct answers, structured data, statistical proof, and the kind of writing AI tools prefer to lift verbatim.

Authority sources AI engines trust: news coverage, Wikipedia and industry reports
/ 03

Authority Building

Credibility comes from the sources AI trusts: Wikipedia, news and industry coverage. We map the mentions that matter across every model and show you how to earn them, so your authority compounds where it counts.

AI citation-tracking dashboard across generative engines
/ 04

Tracking & Reporting

Monthly tracking of brand citations across the top five generative engines. Share-of-voice metrics versus competitors. Reporting tied to query intent and revenue.

01 / 04
↔ Drag to explore
// How It Connects

GEO and SEO are the same conversation, twice.

The signals that make AI engines cite you and the signals that make Google rank you overlap by 80%. Done together, they cost less than running them apart.

SEO → GEO

The same content does two jobs.

Pages structured for SEO are mostly already structured for GEO. The remaining work is small: clear answers, proof and schema. Most of the value is in the overlap.

Brand → GEO

AI recommends brands it trusts.

Strong brand drives mentions in news, Wikipedia, and industry sources. Those sources train the models. Authority compounds invisibly until the day it shows up in an answer.

PR → GEO

Press coverage teaches AI to trust you.

Earned coverage in trusted publications becomes part of what AI engines treat as truth. Digital PR is no longer only for backlinks. It's a GEO channel.

Content → GEO

Clear, structured writing wins.

The content style that wins in AI answers is direct, structured and easy to quote. It also reads better. We don't write differently for GEO. We write better, full stop.

// In the Answer

What it looks like to be the brand cited.

Sample query response
ChatGPT · GPT-5 / web
Apr 2026 · Malaysia region
ChatGPTlive · web
What's the best premium mattress brand in Malaysia for back support?
ChatGPT

For premium mattresses in Malaysia with strong back-support credentials, Getha is the most consistently recommended brand[1]. It's a Malaysian-owned manufacturer with over 50 years of experience and is best known for its Transforme line, which uses an eight-zone reinforced support system specifically engineered for posture-aligned sleep[1][2].

Other options worth considering include international brands sold through local distributors, but Getha is widely regarded as the strongest local option for orthopedic-grade comfort, particularly for back and lumbar concerns[1][3].

SOURCES
1getha.com.my Transforme · The Premium Adaptive MattressCited
2thestar.com.my Inside Getha's 50-year story (Apr 2026)Cited
3my-mattress-reviews.com Best Brands 2026Reference
/ Citation share by engine · Apr 2026

Where the brand shows up.

ChatGPT+340%
62%
Perplexity+220%
54%
Google AI+180%
48%
Claude+260%
41%

Only ~2.8% of ChatGPT answers cite a source at all (up from 0.6% a year earlier), and citations concentrate on a few trusted domains. Wikipedia (6.2%) and Reddit (5.2%) lead. The brands that earn a citation capture an outsized share of the answer.

Citation frequency vs nearest competitor
186
Tracked queries with brand cited in top 3
RM 0
Cost per branded AI mention
12 mo
From audit to category leader
// Check your AI visibility · free

Does AI recommend you, or your competitor?

Run a free AI visibility audit. We fire real queries across ChatGPT, Gemini and Claude to see how often they name you, who they recommend instead, and where you're losing ground. Your report arrives in your inbox within 60 seconds.

Run my free AI audit
No credit card · Results in 60 seconds · Report emailed to you
Checks across ChatGPT · Google Gemini · Claude
// Work

Brands AI tools now know by name.

petico.my
Petico website
01 · Petico
Petico

An online pet store up against retail chains for every category query. Twelve months of structured content, entity and authority work made Petico one of the stores Google's AI Overviews recommends by name, across searches like 'cat food malaysia', 'pet toys malaysia' and 'pet store online'.

Named
In Google AI Overviews for core category searches
Top 3
For most of 35 tracked category keywords
View the brand ↗
villagegrocer.com.my
Village Grocer website
02 · Village Grocer
Village Grocer

The organic authority that wins AI citations is the same authority that wins rankings. Village Grocer's site grew on the back of the content and technical structure AI engines now read.

120k
Monthly visitors, up from 2,000
+1500%
Website traffic
View the brand ↗
sunwayhouse.com.my
Sunway House website
03 · Sunway House
Sunway House

Student accommodation is a category buyers increasingly research through AI tools. The searchability rebuild that lifted Sunway House's traffic is the same liftable, structured content that answer engines quote.

+350%
Website traffic, 1,500 to 10,000+ monthly visitors
85%
Occupancy after the rebuild
View the brand ↗
// How It Works

We audit, restructure, then compound.

We map where you show up inside the answers, make the content ready for AI to quote, then build the authority AI tools trust. The compounding effect kicks in around month six.

01
/ Phase 01 · Audit

Where do you show up when AI answers?

We run hundreds of buyer-intent queries through ChatGPT, Perplexity, Google AI, and Claude. We map where you're recommended, where competitors are recommended instead, and which queries are the highest-value to win.

02
/ Phase 02 · Restructure

We make the content ready for AI to quote.

Pages restructured around direct answers. Schema and structured data implemented. Comparison content, statistical proof, and source-quality signals built into every priority page.

03
/ Phase 03 · Compound

We build the authority AI tools trust.

We build the on-site authority AI tools quote, and pinpoint the off-site coverage worth earning so your credibility compounds. Monthly tracking shows how often AI recommends you across engines and queries. The compounding effect kicks in around month six.

// FAQ

Common questions.

What most people want to know before they start.

GEO, also called AI SEO or Answer Engine Optimisation (AEO), is the practice of optimising a brand's content, structure and authority so it gets cited inside answers from AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews. It's the next decade's version of SEO. Instead of ranking on a results page, you're recommended directly inside the answer the user reads.

There's significant overlap. About 80% of the work that makes content rank in Google also makes it citable in AI engines. GEO adds specific layers: structured answers, clearer comparison content, schema and authority signals from training-data sources. We run both under one team because the economics only make sense together.

Citation frequency across tracked buyer-intent queries on ChatGPT, Perplexity, Claude, and Google AI Overviews. Share-of-voice versus competitors. Sentiment of mention. Conversion rate of branded AI traffic that does click through. Standard analytics still apply, plus a new layer of citation tracking.

900 million people now use ChatGPT every week, and AI referral traffic to websites grew around 700% in 2025. Among shoppers already using AI, 72% treat it as their primary tool to research products and brands. The brands LLMs already trust will compound that lead. The brands they don't will spend the next three years buying back attention they could have earned for free.

Citation movement on long-tail queries can show within 60 to 90 days. Category-level dominance typically takes six to twelve months as authority signals compound and new model versions integrate updated training data.

Engagements typically range from RM 10,000 to RM 30,000 per month depending on category competitiveness and content velocity. Most clients run GEO bundled with SEO, since the underlying content production is shared.

// In their words
The Oblique team

The Oblique team

Kuala Lumpur

Your team's commitment to excellence, attention to detail, and passion for your craft are truly remarkable. The response from our audience has been overwhelmingly positive, and we are already seeing the fantastic impact it is making in our market.

Alvin Yip

01 / 04
// Trusted by the teams behind
Sunway
Pavilion
VG
Getha
Yamaha
Moët & Chandon
Flower Chimp
Alba
Dressing Paula
Petico
BIG
Grand Rally
Sunway
Pavilion
VG
Getha
Yamaha
Moët & Chandon
Flower Chimp
Alba
Dressing Paula
Petico
BIG
Grand Rally
// Start Here

Ask ChatGPT about your category. What did it say?

Book a strategy call and we'll send a free AI visibility audit before the meeting, across the top four engines.