Oblique
Insights

What we’d tell you on a strategy call.

Costs, comparisons and honest answers about marketing in Malaysia, written by the people who run the campaigns.
Why Your Cheap Leads Never Convert
Latest11 August 20269 min read

Why Your Cheap Leads Never Convert

Your cost per lead fell by 72% and your cost per customer went up by 82%. Here is the mechanism behind that, and the four numbers that tell you whether your leads are cheap or just worthless.

Read the article→
How to Measure Marketing ROI Beyond ROAS
6 August 20269 min read

How to Measure Marketing ROI Beyond ROAS

A 3x ROAS can read like a strong month and still leave the business with a 14.8% return. Here are the four numbers that tell you whether marketing …

Read →
Seven Signs You've Outgrown Your Marketing Agency
4 August 20266 min read

Seven Signs You've Outgrown Your Marketing Agency

Most founders leave this call too late, because the agency is not doing anything obviously wrong. Here are the seven signs that the problem is capa…

Read →
How Much Does a Rebrand Cost in Malaysia in 2026?
30 July 20266 min read

How Much Does a Rebrand Cost in Malaysia in 2026?

A rebrand in Malaysia runs from RM5,000 to well past RM150,000. Here are the real price bands, the statutory fees fixed by law and the third bill t…

Read →
Why Your Brand Strategy Never Made It Into Your Ads
28 July 20268 min read

Why Your Brand Strategy Never Made It Into Your Ads

You paid for positioning, a message hierarchy and a set of distinctive assets. Then the ads went live and none of it showed up. Here is exactly whe…

Read →
In-House Marketing Team vs Agency in Malaysia: The Real Cost Comparison
23 July 20269 min read

In-House Marketing Team vs Agency in Malaysia: The Real Cost Comparison

An in-house marketing hire costs far more than the salary on the offer letter. Here is what a Malaysian in-house team really costs once statutory c…

Read →
The Founder's Guide to a Marketing System That Compounds
21 July 202611 min read

The Founder's Guide to a Marketing System That Compounds

A marketing system compounds when every channel makes the next one work harder. Here are the four layers it is built from, the order to build them …

Read →
How Much Do Facebook and Meta Ads Cost in Malaysia in 2026?
16 July 20269 min read

How Much Do Facebook and Meta Ads Cost in Malaysia in 2026?

Meta ads in Malaysia cost roughly RM16 to RM25 per thousand views and clicks run around RM2 to RM3. Here are the real benchmarks, a monthly budget …

Read →
How to Get Your Business Cited by ChatGPT and AI Search in Malaysia
14 July 202610 min read

How to Get Your Business Cited by ChatGPT and AI Search in Malaysia

ChatGPT now answers buyers before they click, and it rarely cites your own website. Here is how Malaysian businesses get named inside the answer, a…

Read →
How Much Does a Website Cost in Malaysia in 2026?
9 July 20268 min read

How Much Does a Website Cost in Malaysia in 2026?

A website in Malaysia costs anywhere from RM1,500 to well past RM60,000. Here are the real price bands for each type of site, what actually moves t…

Read →
Integrated Agency vs Specialist Agencies: Which Does Your Business Actually Need?
7 July 20269 min read

Integrated Agency vs Specialist Agencies: Which Does Your Business Actually Need?

A specialist agency goes deep on one channel. An integrated team runs them together under one brief. Here is how to tell which one your business ac…

Read →
What Should You Actually Pay a Marketing Agency in Malaysia? A 2026 Pricing Guide
3 July 20267 min read

What Should You Actually Pay a Marketing Agency in Malaysia? A 2026 Pricing Guide

In Malaysia, a marketing agency costs anywhere from RM3,000 to RM40,000 a month. Here are the real retainer bands, the five ways agencies charge an…

Read →
Why Oblique Is One of the Best Branding Agencies in Malaysia for Businesses Looking for Growth
2 July 20263 min read

Why Oblique Is One of the Best Branding Agencies in Malaysia for Businesses Looking for Growth

If you're looking for a branding agency in Malaysia that treats growth as the deliverable, Oblique should be on your radar. Founded in 2016 and bas…

Read →
How to Choose a Digital Marketing Agency in KL (Without Becoming the Project Manager)
2 July 20269 min read

How to Choose a Digital Marketing Agency in KL (Without Becoming the Project Manager)

Most founders don't get burned by a bad agency. They get burned by five decent ones that never talk to each other. Here is how to evaluate a digita…

Read →
SEO vs GEO: how Malaysian brands get found in the age of AI search
2 July 20269 min read

SEO vs GEO: how Malaysian brands get found in the age of AI search

AI Overviews and ChatGPT now answer before buyers click. Here is what changes from classic SEO, what stays the same and how Malaysian brands get ci…

Read →
How much does social media management cost in Malaysia?
2 July 20269 min

How much does social media management cost in Malaysia?

Freelancers quote RM1,500. Agencies quote RM25,000. We run an agency in KL and publish our prices, so here is what the gap actually pays for.

Read →
What's next

Ready to bring your marketing together?

Get in touch and we'll map which services make sense for where you are right now, and show you what an integrated system could do for your brand.

Get in touch→Or take the Brand Strength Quiz→